5 Ways To Do Social Media Branding

Your social media branding gives your company identity on a marketing channel where many other companies advertise.

Is the way you present your brand on social media, how to manage the brand, and how to build bigger branding on social media.

Example: Head & Shoulders “Say It Proud” served to overcome Indonesians’ lack of confidence when pronouncing Head & Shoulders by giving them permission to call the brand what they wanted. Head & Shoulders try to win the brand, and Head & Shoulders is Anti Dandruff Shampoo product but so many people, especially in Indonesia, are mispronouncing the brand, because of that came up with a creative idea and publish on TVC and activity on social media.

Social media brand presence is the way the brand consistent messaging and continuous engagement:
· Consistency of visuals: Colors and creative elements must be consistent to achieve a good brand presence. Example: Head & Shoulders uses blue and white for the background, and the clothes used by the actor are blue and white, which makes a strong brand presence.
· Consistency of copy: Use copy that suits the target audience so that the audience and our brand become close on social media. Copy should be adjusted to the target audience.
· Consistency of content: both in the posting schedule and the content that will publish according to the brand persona. No matter what condition you face consistent uploading content is a must. For example, for a week you decide to upload 3–4 times, it should be done the following week as well.

a) Influencer marketing
Look for influencers that are in line with your brand’s needs, and have mutual benefits. Example: If your product is food find a food influencer who can give a review or recommendations. Please make a good decision to choose an influencer that is suitable for your product and can get reciprocity.
b) Influencer Take Over
Take 1–2 days for some of your Instagram posts to be taken over by the influencer. Such as Instagram collaboration posts, the Instagram story takeover, or live TikTok. For example, Tokopedia once made Tokopedia Squad which collaborated with 11 influencers based on 11 categories in Tokopedia, in this campaign for about 1–2 days the influencers took over Tokopedia’s social media accounts and it got engagement and impression results that continued to rise.
c) Up to date with trends
To have a better business social media presence, you need to know what is popular with the audience. That way, you can use these hot topics to insert in every post. This strategy can increase engagement with the audience.
d) Interact with the audience
Social media is a two-way communication, make sure the content you convey is content that your audience wants to see. Also, interact with the content you create such as (Instagram reposts, story Instagram reposts, stitches, or video duets).

Sensory marketing is a marketing strategy that aims to appeal to at least one of the five senses. Such as sight, smell, sound, taste, and touch.

a. Cover your basics
• Use of language: The language you use on social media should be consistent with your own brand persona.
• Visual logo: Think of this as the face of your brand, how the audience quickly captures your “Brand Identity” from the visual logo that you display.
• Consistency: Consistency is needed so that the audience can capture the brand identity you want to deliver.

b. Branding Visual
• The increasing number of competitors with similar products and the resulting consumer choices are increasingly diverse.
• Brands that are managed properly and carefully prepared are very likely to become top brands.
• Brands that have a good marketing strategy can be the most remembered by the people and brands that are remembered will be an option for them to buy or use.

• The increasing number of competitors with similar products and the resulting consumer choices are increasingly diverse.
• Brands that are managed properly and carefully prepared are very likely to become top brands.
• Brands that have a good marketing strategy can be the most remembered by the people and brands that are remembered will be an option for them to buy or use.

c. Creative Gimmick Marketing Persona
Mia and Minto: is a marketing gimmick by Tokopedia, which tells the story of a young person who works as Tokopedia’s Social Media Admin. Branding Mia and Minto as energetic, witty, fun, and friendly young people. The effect is Minto’s strong personality branding on Twitter made Minto’s name trending on Twitter for a while.

d. Brand Voice and Tone
• Hook: Fully develop and write out your voice and tone guide. Better yet, use social media listening to validate some of your writing style decisions.
• Story: Audit your own social media posts to see where you can improve in voice and tone.
• Offer: Share the guide and educate teams that write copy. Ensure that your social team, including customer support, is writing new posts with this voice and tone guide.

A strategy that utilizes multiple product or service brands as part of a strategic alliance. Each brand in the strategic alliance contributes its identity to create a unified brand with the help of a unique logo and color scheme to emphasize the brand identity.

Strengths:
• Products launched through co-branding not only target loyal customers but also attract new customers.
• Increases brand recognition of each collaborating brand.
• Brands will gain respect and credibility when collaborating with reputable and aspirational partners.
• Save brand expenses on new product promotions.

Weakness:
• Collaboration requires brands to share trust and resources and follow guidelines carefully. Without these, co-branding will be difficult.
• Brands need to consider consumer reactions to the collaboration. Brand image may clash and cause blurring of the intended market segment if the brand fails to show a seamless and sensible connection.

Example 1: Chitato x Indomie
These two brands have a lot of fans because their products have distinctive tastes. Combining these two flavors certainly makes fans curious.
Example 2: Etude House x KitKat
Etude House collaborated with KitKat because it was inspired by KitKat chocolate products. The two brands created an eyeshadow palette. This eyeshadow pallet comes in two variants, namely original and strawberry tiramisu. The original pallet consists of a variety of natural colors, while the strawberry tiramisu variant adds pink and peachy colors.
Example 3: Upmost Beaute x Tolak Angin
Upmost beauty chose the famous brand Tolak Angin to collaborate with by producing an eyeshadow palette.

Reporting from Hootsuite user-generated is various forms of content both writing, videos, photos, reviews, and others created by someone such as consumers, customers, or even followers. Later on, the brand will re-upload the content that these people have created on their social media. It has some the function such as:
• Save on budget, by teaching users to promote your brand, then you yourself can get free promos.
• Increase trust, in your content created by your own audience, increasing trust and authenticity of your brand reviews.
• Guiding purchasing decisions, reviews from people tend to be more easily trusted without frills from brands.

[1] F, Arvan. “Social Media Branding”. Access date: March 31st, 2023. MySkill E-Learning.

Email: mrajibabdulghani@gmail.com or mrajibabdulghani.work@gmail.com

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