4 Key Content Marketing Trends for 2023

When it comes to drawing in and converting clients, content is timeless. When done correctly, content marketing is a powerful and affordable (or even free) method of providing the information you want to your target audience.

By 2023, content marketing has changed (in new and wonderful ways that build on the content and SEO trends in 2022).

It’s not just about considering the formats (long and short-form) you should use to engage your audience or the rise of TikTok as a powerful marketing platform, but also an acceleration of marketers using AI to boost productivity and fend off the dreaded writer’s block — especially when you’re a busy content marketer writing a lot of copy.

So let’s have a look at the major developments in content marketing for 2023 to see what you should be on the lookout for or testing to see if it improves performance. Continue reading to learn more about these major trends:

The best type of content for marketers to distribute across platforms, especially on social media, has long been hailed as video. More than half of marketers consider video to be the most valuable type of content, and 25% think live video helps reach social media goals, according to the 2023 Content Benchmarks Report.

All social media platforms, particularly those that may frequently be text-based like LinkedIn, according to Alison Battisby, Social Media Consultant & Founder of Avocado Social, favor video content in their algorithms.

If you’re doing video in 2023, you need to think vertically because 2022 was the year of compelling full-screen immersive mobile-first video. Businesses that adopt this fad and test out this form of sponsored and organic promotion will continue to experiment, as will we.

Smart brands, in Battisby’s opinion, would test their original concepts first in the wild before advertising the material that works. Consider raising it if you see videos on TikTok skyrocketing in terms of views and likes since this is a trend that works well there.

Here are some key tips for creating great short-form content for mobile:

To the point. The average length of a successful video is between 15 and 30 seconds. Include a surprise twist towards the conclusion of your film, such as a reveal or metamorphosis.
To keep viewers interested, add captivating captions like “wait for what’s next.”
Try making your music or remixing recordings to boost the likelihood that it will go viral (check out these tips from top TikTok creators)
Look at what’s popular on websites that feature subjects, hashtags, or music

The creator economy is expected to expand and change, as we noted in our blog post on the top digital marketing trends for 2023. Due to this boom, brands will face fierce competition to entice and keep the top creators across all platforms.

The cause? Brands seek to connect with the newest trends while also filling up their content shortages. However, they don’t necessarily have the skills or ability to respond in a way that would most effectively increase engagement and conversions.

“Contact reviews from content producers are reliable, and interaction on creator accounts is frequently higher than on brand pages. Therefore, give creator utilization as a part of your brand’s marketing serious thought. Please provide some products for review.

Could you extend an invitation to come? Or perhaps you could team together to create stuff together, like a popular sound? affirms Battisby

Fortunately, social media platforms make it simpler for marketers to locate talented and pertinent producers. Instagram just introduced a creator portfolio where individuals with creative talent may showcase their special tales and position themselves for collaborations on their accounts.

According to MIT Technology Review, YouTube announced a 45 percent income split for YouTube shorts. Battersby believes that YouTube will monetize its new vertical video offering to encourage content producers to produce original shorts.

Copywriting and artificial intelligence (AI) has long been associated. But as customer desire for personalization grows, AI will play a larger role in content development in 2023 than it has in the past.

Numerous fresh AI products are currently available. For instance, Chat GPT is trained to communicate conversationally and can be combined with Zapier to schedule blogs or social media material and make drawings or videos. UberSuggest utilizes AI to aid with blog posts. Copy.ai helps create social media posts and blogs. Marketers must figure out how to communicate with these new technologies and develop prompts for the greatest content.

According to Matt Santos, vice president of products and strategy at Neil Patel Brands, “We’re seeing individuals using AI for e-mail, copywriting, subject lines in an e-mail, or even your ad copy.”

But Matt thinks it can also aid content marketers in the writing process, particularly when there is a lot of content to produce. “In my opinion, the best way to make use of this technology is to simply inspire creativity. Because our minds begin to race as soon as we start to see words on a page, it’s ideal for aiding us in getting beyond writer’s block. In essence, that is the current day’s use of AI.

Due to increased spending on software and machine learning, there will be some advancements in 2023. Later on, we’ll see AI that creates excellent material that just requires a few minutes of quality assurance or editing because of advancements in natural language processing and other reasons.

Despite the advancements, Santos thinks it will be difficult to discover an AI that can completely write a blog post without errors. That remains a few years away. In 2023, AI will be utilized to help you finish a piece or generate some of those initial parts, but it will still be essential for a human to use.

Many marketers rely on on and favor short-term content for appeal and engagement. However, ignoring longer-form writing would be a mistake.

Long-form content, like blogs, ebooks, or webinars, is great for SEO but it can also be used to build backlinks, with posts longer than 3,000 words garnering 77 percent more of them, according to a Backlinko study.

But what about long videos? 40% of young people now prefer TikTok and Instagram to Google Maps searches when looking for places to get lunch, claims a senior Google official. Making movies that include locales may therefore be a good way to draw viewers in and encourage them to visit your website or place of business.

According to Battersby, companies are having remarkable success using long-form films on LinkedIn. In recent years, LinkedIn Live has become a more effective tool. Hosting business lectures and chats live on LinkedIn is becoming simpler and more accessible.

Additionally, there is audio content like podcasts. Recent years have witnessed a growth in popularity for this format, with Podnews projecting that by 2021, 38 percent of monthly listeners in the U.S. will be listening to podcasts, up from just 14 percent in 2012.

With the popularity of voice search, the ownership of smart devices like Alexa and Homey, and the social app Clubhouse, the number of people listening to audio material will only increase (based on voice). Brands should take advantage of the trend to determine whether their content is effective across numerous channels.

Content is a valuable medium for any organization, no matter how big or little. Understanding your audience and using all the tools at your disposal to create content that is relevant and helpful to them are the keys to success.

To design your content marketing strategy, generate content ideas, and optimize it so you can connect with the appropriate people through the right channels, use these key trends for 2023. Be bold, inventive, and open to new experiences in 2023 if you want to improve your content marketing.

There are many different types of content, and it can be challenging to determine which ones are best for your company. Your ability to develop personas and an efficient SEO strategy will be aided by the brief content marketing certification offered by MIR. You will also learn how to be imaginative and tell an engaging tale. Additionally, you will learn about the various digital platforms available for sharing material and how to gauge performance. Start right away!

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